Strong channel relationships do tend to benefit your operations and those of your partners, but ultimately, they’re for your ...

The Capacity Marketing Engine uses automation to adjust advertising spends based on real-time business capacity information ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Vereigen Media, the trusted name in first-party B2B demand generation, is proud to announce an exclusive Happy Hour & ...

Since launching its Health Benefits Connector last year, Amazon has added partnerships with a series of digital health ...

A new study in the New England Journal of Medicine revealed a fix for this pesky infection — treating women’s male partners. Previously, BV was only thought to impact women, but Jillian ...

Commenting on the brand’s new proposition, ‘Beauty with a Science’, Manoj Gadgil, Business Unit Head, Essential and Skin Health & beauty and VP Marketing, Kenvue said, “At Neutrogena®, we ...

The new MSP program includes flexible billing options, and Armis has established a dedicated partner marketing organization to drive demand generation and partner-sourced pipeline. In the past ...

EXCLUSIVE: Range Media Partners has signed production company Cold Iron Pictures and its founder & CEO, producer, writer, director and actor Miranda Bailey, for management. Cold Iron Pictures has ...

Affiliate marketing is a performance-based system where businesses reward partners for driving desired actions, like sales or leads. Affiliates promote a company’s products or services ...

The 5-Star analysis covers partner incentives, margins and discounts, partner profitability, sales and marketing assistance, and subscription-based and consumption-based pricing availability.

Phoenix Group has announced the appointment of Wipro as a new strategic partner under a Business Process Outsourcing (BPO) agreement. This follows a strategic review and is in line with ...