The Capacity Marketing Engine uses automation to adjust advertising spends based on real-time business capacity information ...

WTA Ventures, the commercial arm of the WTA, has appointed Wasserman to be the body’s sales agency of record. WTA . WTA ...

Ulta Beauty has appointed Lauren Brindley as its new chief merchandising and digital officer, effective June 3. Brindley, who ...

As platforms shift, the most successful brands will prioritize data-driven decision-making, multiplatform diversification, ...

Since launching its Health Benefits Connector last year, Amazon has added partnerships with a series of digital health companies.

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Evelyn Partners boss Paul Geddes is “excited about ... with the additions of Andrew Middleton as chief marketing and commercial officer, Edward Park as chief asset management officer, Scott ...

Phoenix Group has announced the appointment of Wipro as a new strategic partner under a Business Process Outsourcing (BPO) agreement. This follows a strategic review and is in line with ...

A new study in the New England Journal of Medicine revealed a fix for this pesky infection — treating women’s male partners. Previously, BV was only thought to impact women, but Jillian ...

Affiliate marketing is a performance-based system where businesses reward partners for driving desired actions, like sales or leads. Affiliates promote a company’s products or services ...