Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Caitlin Clark received overwhelming responses after Nike released its newest ad featuring the Indiana Fever star. However, despite fans buzzing over the WNBA star’s latest endorsement, some seemed ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot. The ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part ...

A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.

Golden State Valkyries guard Kate Martin ’s latest commercial for Samsung has caught the attention of fans—and her former Iowa teammate, Caitlin Clark, couldn’t resist poking fun at her. Martin ...

The Aces star’s presence in the commercial emphasizes her status as a leading figure in the WNBA and her commitment to empowering women in athletics. In her post following the ad’s release ...

We just experienced a record year for women's sports These ads come after a record year for women’s sports from the NCAA, ...

The inaugural season of Unrivaled 3-on-3 hoops is building to its championship and NCAA March Madness is nigh, so the WNBA campaign is right around the corner. That means it's time to get ready ...