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YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.
Key Takeaways YouTube Shorts pay creators only US$0.07 per thousand views while Facebook Reels generate US$35,000 monthly ...
YouTube Shorts, its TikTok-style short-form video product, has reached parity on revenue per watch-hour relative to core YouTube in multiple countries, including the U.S. And in some countries ...
As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...
India’s digital content ecosystem is undergoing a structural shift, with the creator economy now estimated to be worth over ...
The Hindi film industry is currently debating whether bypassing streaming platforms for film releases is financially viable, ...
YouTube (including YouTube TV) had 340 billion streaming minutes in April and YouTube (without YouTube TV) had 288 billion - ...
Head of creative partnerships Brian Albert on catering to users, creators and the ad community, and on the jab by Netflix’s Ted Sarandos that YouTube is just about killing time When Brian Albert first ...
As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.
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