You are gonna be very surprised at the answer to this question. Plus, a little info on the shorts feed with a hopefully not-too-annoying hint that it does help when you hit the subscribe button : ) ...

YouTube is addressing misconceptions about its Shorts format as it reports significant growth in short-form content ...

After years of providing subpar revenue, YouTube CEO Neal Mohan revealed that YouTube Shorts now pay out creators the ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

YouTube Shorts, its TikTok-style short-form video product, has reached parity on revenue per watch-hour relative to core YouTube in multiple countries, including the U.S. And in some countries ...

Head of creative partnerships Brian Albert on catering to users, creators and the ad community, and on the jab by Netflix’s Ted Sarandos that YouTube is just about killing time When Brian Albert first ...

In the world of short-form video content, three major platforms have risen to the top—Instagram, TikTok, and YouTube Shorts . Each of these platforms is vying for user attention through engaging, bite ...

As we approach the summer blockbuster and Comic-Con footage season, it comes as no surprise that YouTube is taking firm action against channels that profit from fake footage and trailers.

They just hope that the creator community ... stay competitive in the short-form video market, Nathanson said the format has been a drag on YouTube's overall revenue due to the ongoing challenges ...

YouTube is rolling out its mid-roll ad placements, aiming to improve the viewing experience while helping creators maximise their ad revenue ... in their videos, shorts, and livestreams.