YouTube CEO Neal Mohan, the morning after the platform’s big ad pitch and party in New York City, had a new milestone to ...

The bottom line. YouTube is strengthening its creator ecosystem by providing more monetization opportunities and better analytics tools, particularly for its growing Shorts platform.

In its ongoing battle with TikTok for vertical video supremacy, YouTube is about to play its most valuable card. It’s getting ready to turn on aggressive monetization for Shorts, its shortform ...

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content.

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

After years of providing subpar revenue, YouTube CEO Neal Mohan revealed that YouTube Shorts now pay out creators the ...

YouTube Select Shorts ads are viewed 90% longer than ads on other platforms. Influencer-led Shorts ads have seen view-through rates as high as 15.9%. New monetization (YouTube Partner Program for ...

As Indians spend more time watching YouTube on connected TVs, long-format content, once overshadowed by Shorts, is gaining ...

In the two years since YouTube added its Shorts platform to its monetization program, it has been growing. "Shorts is just such a rich area with so many features and so much variety of videos ...

Search Engine Land » PPC » YouTube expands shorts monetization, adds new analytics features Chat with SearchBot Please note that your conversations will be recorded. YouTube is rolling out ...