Monetization from "Shorts" on YouTube has gone up as a result of more ad impression opportunities, AI-targeted placements, ...

YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and ...

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple countries, ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO ...