Kanye West went off on a scathing social media rant against Adidas accusing the company of influencing the Google algorithm to negatively impact his shoe sales

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.

Adidas has pulled all Yeezy merchandise from its website following Kanye West’s latest Instagram rant. The rapper and designer accused the brand of continuing to profit from Yeezy products despite their partnership officially ending.

Kanye West has slammed Adidas for using strategic moves to hurt the rapper’s business. West owns a brand by the name 'YEEZY' also known as 'YZY', which according to him, is being affected

Adidas is putting Yeezy in the past. The rap icon penned a lengthy rant on Instagram Wednesday, January 8, prompting the German sportswear company to move swiftly in granting the rapper's request made in the fiery post.

Kanye West, now known as Ye, demanded action and Adidas didn’t hesitate to deliver. On Tuesday, the rapper criticized the iconic sportswear brand in a lengthy Instagram post, accusing Adidas of continuing to profit from his Yeezy designs despite the partnership having ended long ago.

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly and was very thorough in removing any mention of West or his products from their website,