McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

McDonald’s, an American multinational fast food chain, launched now-called stand out marketing in March 2025 by selling a ...

Genes are universal, and so is controversy. The “Sydney Sweeney Has Great Jeans” American Eagle ad campaign, which played on ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

Success in marketing campaigns begins in advance of launch day. To get the maximum return, remember to focus on your story, take the time to plan and consistently build your audience well before ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.