An insider says Apple is making smart glasses with Apple Intelligence powers, though the wearable will not be ready for a few ...

Apple continues to develop its own smart glasses, as the company looks to fend off Meta’s success in the area with a ...

A more affordable and less bulky version of the Vision Pro could appeal to consumers, especially if Apple Intelligence offers ...

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The decision is the latest blow to Apple’s reputation with artificial intelligence technology and its struggles to market the ...

A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current ...

The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new ...

Apple is facing scrutiny over its AI marketing. The Better Business Bureau advises it to tone down claims about Apple ...

The advertising watchdog National Advertising Division said Wednesday that Apple advertising claimed Apple Intelligence ...

Apple Inc. will remove its secret robotics unit from the command of its artificial intelligence chief, the latest shake-up in ...

Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems ...