Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising ...

"This allows Roku to create partnerships that leverage others’ data, and the exclusivity between Amazon and Roku in their ...

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

JP Morgan analyst maintains Overweight rating on Roku after strategic partnership with Amazon. Platform-level integration ...

Roku and Amazon have formed a strategic partnership, increasing the likelihood of Amazon acquiring Roku. Analyst maintains ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Advertisers win by reaching a larger audience. Consumers win by seeing fewer repeat ads. Amazon and Roku win by taking a step ...

Roku (ROKU) stock is surging after it announced a partnership with Amazon's (AMZN) ads team to create the largest CTV ...

Is Roku's new deal with Amazon a game changer for streaming ads? Find out how the market reacted and what to watch next.

NEW YORK— In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today ...

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...