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American Eagle-Sydney Sweeney Controversy

American Eagle-Sydney Sweeney Controversy: AEO Cashes In On Online Uproar

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

WWD on MSN · 2d

Sydney Sweeney’s American Eagle Campaign Attracts Trump and Knockoff Cries of 2009 Ads With One of Mick Jagger’s Daughters

In 2013, Fireman Capital Partners, the investment firm started by Reebok’s founder Paul Fireman, sold Hudson Clothing for $97.6 million to Joe’s Jeans, which was more than triple its initial $30 million investment in 2009. Joe’s Jeans is now owned by WHP Global.

Associated Press News on MSN · 4d

American Eagle responds to critics over ad with Sydney Sweeney, saying it was always about the jeans

American Eagle Outfitters has a message to its critics, who took issue over its ad with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards.

2don MSN

The American Eagle rally fizzles as analysts question if sales will follow the Sydney Sweeney social media buzz

The American Eagle rally fizzles as analysts question if sales will keep up with the Sydney Sweeney social media buzz ...

7don MSN

American Eagle’s Male-Geared Sydney Sweeney Ads Have Gen Z Women Scratching Their Heads

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

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