Green tea gives these delicate cookies a light, toasty flavor and a pretty green color.

Matcha owes its global trend to Hollywood actor Gwyneth Paltrow, who in 2015, had posted on social media about trying a matcha latte at a local coffee shop. Tea enthusiasts, foodies and ...

Matcha is having a moment. So what are the health benefits of the green wonder drink? Here's everything you need to know.

‘We just can’t keep up’ to the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

With Japanese producers struggling to keep up with soaring demand, here's what you need to know about this popular powdered green tea.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the drink ...

Global matcha obsession drinks Japan tea farms dry Fueled by social media, the green drink has exploded in popularity across the world over the past two or three years, leading to a serious shortage ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom, reports AFP. Of the 25 ...

If you’re a matcha drinker, brace yourself—prices are likely heading up, and TikTok may be to blame. What began as a traditional Japanese tea used in ceremonial settings has rapidly become a global ...

Los Angeles: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom.

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was introduced to ...