The internet is obsessed with Chiikawa from Nagano’s webcomic, Nanka Chiisakute Kawaii Yatsu, and we can see why! Here are ...

Say hello to the most kawaii new character on the internet! Here are 9 fun facts about Chiikawa from Nagano webcomic, Nanka ...

TOKYO -- Chiikawa Happy Meal toys offered by McDonald's Japan unit delight not just the children they are marketed to but online resellers -- critics call them scalpers -- who are cashing in on their ...

Fans of Chiikawa and friends will delight in an opportunity to become immersed in the characters’ world.

DAMAI Entertainment Holdings, formerly Alibaba Pictures Group, is shifting its focus from movies production to faster-growing entertainment segments targeting younger consumers – and investors are ...

Damai Entertainment Holdings, formerly Alibaba Pictures Group, is shifting its focus from movies production to faster-growing ...

Japan's cutest new character threatens to overshadow Hello Kitty, and the franchise is receiving the most delightful ...

McDonald’s Holdings Co. Japan saw a sales surge in May, helped by Happy Meal toys linked to two global crazes — the Minecraft ...

No longer catering only to children, a store in Tokyo's Harajuku district offering about 1,700 capsule toy dispensers on its ...

McDonald’s Japan has cancelled the planned third wave of Happy Sets featuring Chiikawa toys after some consumers bought large quantities of meals just for the toys, discarding the food. This ...

In Tokyo, we spoke with a woman and her child on May 22. Mother, 6-year-old (1st grade), and 3-month-old: “We came because tomorrow is the release date for the second series of Chiikawa, and my child ...

The Happy Sets (what McDonald’s in Japan calls Happy Meals) in question feature toys inspired by Chiikawa, a popular anime TV series about animal friends Sabrina Weiss is the Editorial Assistant ...