Coca-Cola’s iconic 'Holidays Are Coming' ad is now a soulless and creepy dystopian nightmare made by AI
The advert was generated using Coca-Cola’s own Real Magic AI, which was launched last year in collaboration with Bain & Company and OpenAI. The AI model combines the capabilities of OpenAI 's GPT-4 and Dall-E, and learns from Coca-Cola’s creative assets created over the brand’s 138-year history.