Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Warner Bros. Discovery characters appear in movies, TV shows, comic books and videogames. Now the company wants to make a new ...