An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.