Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

In a surprising yet strategic reversal, the company announced that its flagship streaming platform Max will be rebranded as ...