And as the buzz made rounds of a potential collaboration with the "Levii's Jeans" singer, social media users quickly began circulating billboard ads for a Beyoncé and Levi's Jean

Levi Strauss hinted that a collaboration with Beyonce may be on the horizon, while CEO Michelle Gass reportedly postponed the retailer's target of reaching $9 billion to $10 billion in annual sales to beyond 2027.

A new denim collaboration would make perfect sense, as Bey has been deep in her country era in light of promoting her last album. Throughout the last few months, the mother of three could be seen sporting denim fits, cowboy hats, and bolo ties when she steps out.

One of America’s most beloved brands is tapping into one of culture’s brightest stars. Levi’s has announced a Beyoncé collaboration.

Beyoncé’s yet-to-be-confirmed foray into denim isn’t surprising given she launched House of Deréon – a ready-to-wear fashion line – with her mother and then-stylist Tina Knowles in the early 2000s. The symbol for the brand was often featured on the back pockets of jeans, and Beyoncé referenced ‘Dereon jeans’ in her hit 2008 song ‘Single Ladies’.

Levi’s appears to be building on its Beyoncé song shoutout from earlier this year with a potential collab with the superstar.

Denim is back in the spotlight after Levi Strauss, the company behind Levi's blue jeans, hinted at a possible collaboration with Beyoncé in a social media post this week. The international star has a song on “Cowboy Carter,