Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

Meanwhile, Initiative moves up the agency rankings after winning account from Wavemaker.

WPP won the Mars account in 2018, which consolidated all of its media planning and buying with WPP’s GroupM (now WPP Media). Until then, Mars had operated a three-agency approach, working with ...

Publicis Wins Mars' $1.7B Global Media - 06/12/2025. “As always, consumers and pets are at the center of everything we do. And now, we’re putting our fans and communities in the driver’s ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few months.

Mars has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem dubbed “One Mars,” which brings together Publicis, Omnicom and IPG to power the ...

Publicis Groupe (OTCQX:PUBGY) (OTCQX:PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (NYSE:WPP), Adweek reported Tuesday. The French advertising and public relations firm ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...