Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

Meanwhile, Initiative moves up the agency rankings after winning account from Wavemaker.

Advertising holding company Publicis Groupe said it bought Mars United Commerce, a commerce marketing agency that helps brands optimize how they present their products to consumers online and in ...

PUBLICIS GROUPE ACQUIRES MARS UNITED COMMERCE, CREATING THE INDUSTRY-LEADING CONNECTED COMMERCE SOLUTION. Mars is the largest independent commerce marketing company in the world.

Dive Brief: Publicis Groupe has acquired commerce marketing firm Mars United Commerce as part of its efforts to offer full-funnel marketing services, according to a press release.Financial terms of ...

WPP won the Mars account in 2018, which consolidated all of its media planning and buying with WPP’s GroupM (now WPP Media). Until then, Mars had operated a three-agency approach, working with ...

Paris – September 19, 2024 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing ...

Bringing Mars into Publicis means its clients can now create and implement end-to-end commerce solutions that optimize strategy and insights, combining first-person data from its Epsilon arm with ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...