Ideally, a marketing plot like this would result in a nice split… but that doesn’t feel true in this particular case. The Thunderbolts, being a surreptitious way of assembling a new version of Earth’s Mightiest Heroe,s always seemed like the most obvious answer to the presented riddle, and I was hoping for something a bit more advanced.

Marvel has now fully renamed Thunderbolts* as New Avengers, the name taken by the team at the end of the film, at least for its current marketing scheme. In a poster shown on social media, Thunderbolts* is retitled as New Avengers.

Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal.