News

Warner Bros Discovery revives HBO Max branding for global push
The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...
Warner Bros Discovery brings back HBO to Max to drive global streaming growth
Warner Bros Discovery is bringing back the iconic HBO name to its streaming platform, rebranding Max as HBO Max this summer. The company aims to drive global subscriber growth and deliver premium ...
Max was an all-time bad rebrand
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...