The Aster Superpower Project campaign focused on digital, social, influencers, DCRM (digital CRM), corporates, and events.

U By Emaar, Emaar’s loyalty programme, has revealed a new refreshed brand identity. The refresh is more than a visual update, ...

The Campaign Agency of the Year Middle East has extended its final deadline. Agencies can now submit entries until Thursday, ...

These are the 34 winners of the Superbrands 2024 title in the UAE. Amongst other metrics, the brands were recognised for ...

Action Global Communications has relaunched its operations in Saudi Arabia, with Barry King leading its office in Riyadh.

Markan’s appointment as the head of research and insights for Assembly in MENA follows the agency's recent business wins.

S.A Hassan Bilgrami shares how marketers can learn from the strange and fascinating world of YouTube comments.

Jumeirah's Michael Grieve writes on how luxury hospitality brands must consider cultural elements to enhance their brand ...

Estimates show that MENA mobile publishers' profits are up 25 per cent as brands leverage key partnerships with mobile ...

Athar - The Saudi Festival of Creativity will host renowned speakers from the gaming, entertainment and sports industries.

A wrapup of the MMS inaugural ‘Luxury Edition’ event which brought together luxury experts to explore trends shaping the ...

The new, mult-year partnership between LEGO Group and Formula 1 will include products, fan zone activations, and engaging ...