Search marketers know that visibility doesn’t always equal traffic—and with Google’s AI Overviews gaining traction, the gap ...

Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical ...

The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.

Google has moved Enhanced Conversions configuration to a new tag in GTM, prompting advertisers to update their setups for ...

The data is not yet live in the Performance reports, it is coming and like AI Overviews, you won't be able to break it out ...

Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending ...

So AI Mode is the future of Google Search because Google wants to give searchers what they want. It doesn’t hurt that AI ...

Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage ...

Google’s AI Mode hides referrer data, making clicks invisible in Google Search Console and analytics platforms. Is this Not ...

Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search ...

Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities ...