The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast ...

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...

Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became ...

Earlier this year, CNN started experimenting with a “registration wall,” which required readers to share an email address. That data collection tactic catalyzed the new paywall plans, according to the ...

As we lean on AI to enhance content efficiency, we may be creating more content in service of media algorithms, rather than ...

Although open programmatic ad spend has only grown marginally since 2021, it should luckily lose less advertising market ...

Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google's playing the long game with its ...

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that ...

VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences with data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Here are a few of the most notable quotables from the first two weeks of the Google ad tech antitrust trial in Virginia.

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Google started calling its witnesses on Monday, including ...