Cloud-based platforms are becoming the foundation for technologies that are increasingly integral to how digital advertising ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.