The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast ...

Earlier this year, CNN started experimenting with a “registration wall,” which required readers to share an email address. That data collection tactic catalyzed the new paywall plans, according to the ...

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...

Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

As we lean on AI to enhance content efficiency, we may be creating more content in service of media algorithms, rather than ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Although open programmatic ad spend has only grown marginally since 2021, it should luckily lose less advertising market ...

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that ...

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Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...