WPP has launched data solution Open Intelligence, which it is calling the advertising industry’s “first large marketing model ...

With Cannes Lions 2025 on the horizon, all eyes are on the most audacious and inventive campaigns from the APAC region vying ...

At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, even ...

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits ...

Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product ...

PHD has won the media account for Bunnings, a major Australian retailer, following a competitive pitch that commenced in mid-March and concluded at the end of May. Campaign understands that GroupM, ...

Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when ...

Two of China’s senior agency leaders, Benjamin Condit, CEO of Mindshare China, and Benjamin Wei, CEO of EssenceMediacom China, are set to exit their roles, Campaign has learned. The departures come ...

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, ...