The agenda is now live for this year’s Festival in October, where delegates can also hear from global CMOs and effectiveness ...

In his second column on reframing the marketing function, Ogilvy UK’s Dan Bennett explains why leaving a legacy as a marketer ...

From CRUK’s top marketer urging CMOs to “stop moaning and crack on” to the need for better brand measurement in the boardroom ...

As ISBA releases new guidance on intermediary fee structures, marketers are being urged to ask more questions about the ...

Is the debate around short versus long so “polarised” marketers don’t feel like they can meet the “impossible standard” ...

Having marketing and sales singing off the same hymn sheet is crucial to drive sustainable growth, says Mars Food and ...

Airbnb increased its sales and marketing spend by 18.7% in the three months to the end of June, as the business rethinks its marketing mix after repositioning as a full-service travel brand offering ...

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research with the need for human nuance.

For marketers wanting to build a better relationship with finance, “speaking their language” is often a priority, but finance is not one homogenous group and treating the function as such risks ...