It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

Google opened its defense in a Virginia courtroom Friday, defending against U.S. antitrust allegations it holds an illegal monopoly on online advertising technology. Witness testimony continues ...

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Creative marketing agency Shadow has added Windham Mountain Club, a ski resort in the Catskills, to its roster. Windham, located a few hours north of New York City, has been transformed to provide ...

The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

ANA Cheers Supreme Court Order In Fight Over Cell Phone Radiation Warnings by Wendy Davis (Digital News Daily on 06/28/2018) @Cynthia Franklin -- The Supreme Court granted CTIA's petition, vacated ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

For anyone who watches a Super Bowl spot and thinks they can do better, Doritos has a challenge. Through Nov. 11, the brand ...