Ipsos has extended its Creative|Spark ad testing solution, adding customised methodologies and metrics which it says allow ...

RxY, a division of healthcare researcher P\\S\\L Group focused on understanding physicians' prescribing decisions across ...

In Dubai, BI and analytics platform icogz has raised $1.4m in pre-seed funding, with which to accelerate deployment of its ...

UK and Ireland-focused firm RED C Research has appointed Robbie Clarke as a Director, based in Ireland. He previously spent a ...

Atlanta, GA-based predictive analytics and marketing data firm AnalyticsIQ has been acquired by Alliant, a player in the same ...

Ad Focus - assessing an ad's ability to capture eye gaze, helping marketers understand the likelihood of its reaching users.

In London, global insights group Savanta has announced the appointment of Christine Petersen as its new Global Chief Exec.

Worldpanel is a brand within Numerator. Owner group Kantar first announced the merger of the two companies in January.

Antony Cousins has joined media, social media and consumer intelligence provider Meltwater as VP of Product, charged with ...

In San Francisco, AI-powered predictive intelligence platform CRED has raised $15m in seed funding, and announced it is ...

In Australia, insights consultancy Nature has announced eight recent hires. Stuart Malcolm, Jemimah Gray and Lilia Blanari ...

In Sydney, Australia, Pureprofile has announced the launch of Conversational AI, powered by Nexxt Intelligence's inca. The chatbot-based survey format is designed to transform respondent engagement ...