News

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.
In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.
Ocado has launched a new brand platform, ‘Life Delivered.’ The hero spot features a backwards sequence that hopes to create a sense of nostalgia, as if the viewer were flicking through a photo album ...
Most ad agencies are born in boardrooms. Republica Havas was born from a rejection letter – and a son who only found out ...
We sit down with Keith Carswell, director of economic innovation and development for the City of Miami, as part of The Drum’s ...
Two years after being acquired by tech giant Globant, creative agency Gut has defied expectations by expanding rapidly while ...
The Drum catches up with the Uncommon founder at D&AD, where he levels on why now is a perfectly good time to start an agency and how you might do so.
Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the ‘meh ...
The holding company has purchased the ‘largest influencer marketing platform’ in the world, which holds a market share of 95% of creators worldwide.
From global award winners to local legends and ones to watch, we have compiled the definitive list of the most exciting agencies in the city right now.
From party town to creative capital, the city is home to agencies like Distinction, blending sport, storytelling and the creator economy. We sit down with founder Alexander Onaindia as part of The ...
Under the leadership of Rebecca Rovirosa, the institution is ditching tradition to train scrappier, self-made creatives for an AI-fueled world. We find out more as part of The Drum’s Miami focus.