Squeeze-ups on JioCinema during the IPL auction are interactive ad placements that appear in a reduced screen format, allowing brands to engage viewers without disrupting the viewing experience. These ...

Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to the step on the airplane where each thing looks designed for ...

Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social ...

Digital advertising costs in India can vary anywhere from ₹10 to ₹500 or more per click, depending on keyword competitiveness and targeting. Social media ads on platforms like Facebook and Instagram ...

In the fast-paced world of social media, Snapchat has emerged as a powerful platform, particularly among younger audiences. With its unique format of short-lived content, Snapchat allows brands to ...

Marketing is a critical operational process that has a capacity to impact the organization’s customer acquisition and retention. general ideas of what constitutes marketing and similar strategies are ...

In the fast-paced world of advertising, newspaper advertising agencies play a crucial role in helping businesses reach their target audience effectively. These agencies specialize in connecting brands ...

Relationship marketing and transactional marketing are two distinct approaches to marketing strategies used by businesses to engage with their customers. While both strategies aim at boosting sales ...

Republic Day in India, celebrated on January 26, marks the adoption of the Indian Constitution and is a time for patriotism and national pride. Brands across the country often leverage this occasion ...

What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost a century? This is the story of one such brand. So how ...

Facebook remains one of the most powerful platforms for marketing today, especially when it comes to working with influencers. If you’re looking to amplify your brand’s presence on Facebook, ...

In today’s digital age, Twitter is more than just a platform for real-time updates—it’s a powerful tool for brands to connect with their audience. One of the best ways to stand out on Twitter is ...