Etihad Airways collaborated with Paramount Pictures for ‘Mission: Impossible – Dead Reckoning Part One,’ to reinforce its position as a top-tier airline. Etihad Airways’ innovative campaign, created ...

Ongoing advancements in digital media have heralded a new era of connected video experiences, revolutionising how brands connect with audiences. This shift offers advertisers unique opportunities to ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

At COP26, UK broadcasters and streamers came together and signed the Climate Content Pledge, committing to help audiences understand and navigate the path to net zero and inspire them to make greener ...

Artificial intelligence is set to transform how brands engage consumers, but a careful balance with human modes of connection is required. Artificial intelligence (AI) is top of mind, and on the tip ...