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For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...

Starbucks’ CEO has been hard at work trying to restore the company to growth. The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the ...

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.