WARC | Marketing Effectiveness
When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our digital platform and advisory services, you can unlock access to our evidence-based research ...
Introducing The Marketer’s Toolkit 2025 | WARC | The Feed
Nov 11, 2024 · The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners – here’s what you need to know.
The 2.3x impact of combined brand and customer experience
Jan 2, 2025 · What do I get with a WARC subscription? 65,000+ articles covering the full spectrum of marketing communications. Including over 23,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
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Research
WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation. Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications.
Creative 100 | Rankings - WARC
Latest results from the WARC Creative 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.
Creative Impact | WARC at Cannes Lions 2024
The WARC Awards for effectiveness are a global marketing benchmark like no other, celebrating strategic brilliance and effective impact.. With entrants from five regions competing across twelve categories, this is the best opportunity yet to demonstrate excellence in marketing effectiveness and drive the industry forward.
Marketing insights from COVID-19 to the new normal - WARC
About this series. Launched on 26 February 2020, this special on-going series aims to enable brand marketers to re-strategise amid the unprecedented disruption caused by COVID-19 by offering guidance, frameworks, ideas and inspiration.
Marketing & Advertising Curated News | WARC | The Feed
The Feed. Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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