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The 2024 Campaign US CMO 50. Campaign US’ fourth annual list of top marketers making an indelible impact on the industry and culture. Campaign US releases 2024 Salary Survey findings. Campaign US Agency Performance Review 2024. Campaign US reveals 2024 class of Inspiring Women. Campaign US Agency of the Year 2024 winners revealed.
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Features - Campaign US
February 20, 2024 by Alyona Uvarova The Information. Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Watch more Videos. In-depth features exploring the U.S. and global advertising industry, from Campaign US.
The best TV ads of 2022 (so far) | Campaign US
4. Virgin Media “We’re better, connected – Skatergirl”. Learning a new skill is never easy and with the huge surge in skating popularity during lockdown, it comes as no surprise that Aamira wants to try her hand at it. Unsurprisingly, she doesn’t start off as a natural Tony Hawk and heads home.
Case study: How fame made Snickers' 'You're not you when you're …
Oct 26, 2016 · 1. Create a bigger, more compelling creative platform. Achieving this would accelerate growth and help inspire all markets—particularly our "long-tail" of small markets—to unlock creative work with greater impact.
Read the latest advertising industry news | Campaign US
Anti-fraud programs ‘saved advertisers $10.8b in 2023’. October 11, 2024 by Joseph Arthur The Information. Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.
Contact the Campaign US team | Campaign US
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Latest US and international work and advertising campaigns
Jul 12, 2023 · Tinder gives singles hope that their idiosyncrasies are 'for someone'. December 07, 2021. The spot, created by Mischief @ No Fixed Address, acknowledges that 'You're Not For Everyone.'. Campaign's The Work showcases the latest US & international advertising campaigns covering TV, outdoor, press, radio & cinema ads.
Find out more | Campaign US
About Campaign US. Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative and marketing professionals ...
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · It was “marketing” — and people easily saw through it. Not everything Dove has done during its 20-year Real Beauty campaign has been a 10/10. There have been some misses, and there’s been a lot of academic and scientific research on its true cultural impact. Ultimately, it’s a CPG brand trying to sell products.