Creative Review
We look back at key trends and creative work from the last 12 months across design, advertising, photography, games, tech, and beyond
Jaguar mystifies with ‘reimagined’ brand identity
Nov 20, 2024 · The new identity was revealed during a briefing that appears to have been just as mystifying as the end product. How – or indeed whether – it will appear on the cars themselves remains to be seen. A new ‘design vision concept’ will be revealed during Miami Art Week at the beginning of December, though this seems unlikely to shed light on how the designs will be integrated into car ...
The Entertainer serves up a guilt trip for Christmas
Nov 18, 2024 · Creative team Matt Gay and Feargal Balance at adam&eveDDB say they wanted “genuine heartbreak but with a smile. We wanted a voice that encapsulated Ray’s character, something not cute or twee, and knew early on we wanted Baxter Dury.
John Lewis’ Christmas ad introduces a new star – and a new era
Nov 9, 2023 · Part of John Lewis’ Let Your Traditions Grow campaign, the film’s message is ultimately about evolving traditions – a quietly progressive tone reflected in the absence of a nuclear family and the choice instead to represent the 15% of UK single-parent households.
Channel 4 idents - Creative Review
The balance of different moods and tones across the idents was another key aspect, and the transitions between worlds were carefully designed to include overlapping elements, light spill and movement sympathetic to each environment, so that every scene feels surprising but not jarring.
Monzo on playfully bringing customer benefits to life
Oct 24, 2024 · We speak to lighting and production designer Jonny Kingsbury about the collaborative creative team behind Charli XCX’s hotly anticipated Brat tour, plus why more live shows need to go beyond spectacle for spectacle’s sake
How CALM moved away from mental health’s ‘sad lad’ image
Feb 25, 2022 · CALM partnered with car brand Seat on the ‘grow a pair’ mural in London “We mustn’t lose the humour, the anger, the originality, the kind of dance moves that you don’t really see being exhibited by charities,” says the CEO.
Worldbuilding with Tim Burton - creativereview.co.uk
Oct 25, 2024 · The Design Museum’s latest exhibition delves into Tim Burton’s creative process over the course of his expansive career. We hear from the director himself and curator Maria McLintock about how it was brought to life
The chaotic, enduring visual legacy of the 1980s
Nov 11, 2024 · Author, editor and screenwriter Henry Carroll, known for his down-to-earth books on photography, has published a new title with Thames & Hudson called The 1980s: Image of a Decade. Adopting his usual no-nonsense approach to the art world, with this latest release he aims to deconstruct the ...
The history of the Apple Think Different slogan - Creative Review
Steve Jobs wanted an ad campaign that would remind Apple’s still loyal fanbase of the qualities that had made it great in the first place. The result was the deceptively simple, grammatically clumsy slogan Think Different.