New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in …

The Coca‑Cola Company introduced reformulated Coca‑Cola, often referred to as "new Coke," marking the first formula change in 99 years.

Apr 23, 2015 · Coca‑Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.

Dec 12, 2024 · New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining …

Jul 10, 2015 · The nation’s single most popular soft-drink product, original Coca-Cola, had claimed roughly 60% of the market share in 1948, but, according to a New York Times report, …

Thirty years ago, on April 23, 1985, Coca-Cola announced that the company would take an unprecedented step in the ongoing cola wars: changing their formula. The secret formula for …

1 day ago · However, when New Coke was introduced in April 1985 — Coca-Cola's attempt to better compete against Pepsi — the soda's classic flavor went out the window. Despite …

On April 23, 1985, Coca-Cola announced they'd changed the formula of their ultra-popular drink. You may be asking why: why would such an iconic, widely praised soft drink change the …

Thirty years ago, April 23, 1985, The Coca-Cola Company released a reformulated version of their famous drink. It was heavily marketed as “the new taste of Coke,” and its launch followed a …

Apr 22, 2024 · On April 23, 1985, The Coca-Cola Company announces that it is changing the formula of its signature soft drink for the first time in 99 years. The short-lived, sweeter New …