Measure What Matters: Use Data for More Effective Marketing
Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions …
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Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on …
What is the difference between marketing, advertising, and sales?
Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing …
Marketing Forum, Marketing Message Boards - MarketingProfs
FORUM Know-How Exchange . You have landed on the most vibrant marketing forum on the web. Search our archives of over 46,500 questions and 280,900 answers posted in Know-How …
- The Hierarchy of Communication Effects: A Guide for
Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria. However, a far more powerful …
How Personalization Will Shape B2B Marketing | MarketingProfs
There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed …
The Essential Guide to B2B Demand Generation Marketing
Demand generation is how marketers generate leads and get them ready to convert. It typically includes four parts—Attract, Engage, Sell, and Wow—and encompasses many areas of …
Jon Miller's 2025 B2B Marketing Predictions | MarketingProfs
Jon Miller is an entrepreneur and keynote speaker with 25+ years' experience at the world's most innovative marketing technology platforms. Currently, he is the founder and CEO of a stealth …
The Important Difference Between Advertising and Promotion
ADVERTISING VERSUS CONSUMER PROMOTIONS When thinking about advertising and consumer promotions it useful to consider that each tends to place an emphasis on different …
Low-Cost and Effective LinkedIn Ads That Convert
LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn …