Let me explain the concept of the lead generation engine: This is something you build for your business that involves a diverse set of lead generation tactics, so that you’re never reliant upon just one. If you use Fiverr or UpWork to get work, you’re renting their lead generation engine (in the form of commission), let me tell you how to build one for yourself. Now the key word in that definition was “diverse.” A lot of folks tell me “I get all my work from referrals,” or “I get most of my work

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