Ishitta Arun on Instagram: "How do you celebrate a man who didn’t just write lines — he changed the way an entire country speaks? How do you fit decades of culture, memory, humour, and everyday language into one moment? For Mama’s 70th, I took his favourite song, O Haseena Zulfon Wali, and rewrote it using the very taglines he gave this nation — the ones all of us say without realising they came from him. I wrote the lyrics. Dhruv and Zeenia sang them. And the boys at Ogilvy pulled an overnight