If you’re preparing to launch a product, don’t start without this. Over the past few years, we’ve worked on multiple launches—some smooth, some… let’s just say “full of lessons.” The difference between a launch that gets traction and one that stalls? A solid, clear Go-To-Market (GTM) plan. Here’s the GTM checklist we use every time (and share with clients at Peak Digital): 1. ✅ Define your MVP 2. 🧠 Know your ideal customer (deeply) 3. 🗺️ Map their journey from discovery to decision 4. 🗓️ Buil