Consumer Decision-Making Process (With Examples) | From A Business Professor
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YouTubeBusiness School 101
Consumer Decision-Making Process (With Examples) | From A Business Professor
The consumer decision-making process, also called the buyer decision process, helps companies identify how consumers complete the journey from knowing about a product to making the purchase decision. Understanding consumers’ buying process is critical for marketing and sales. Normally, the consumer decision-making process includes five stages ...
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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