Most traditional arts marketing is built on hope. You throw everything you can down the stairs — a press release here, a newspaper ad there, maybe a boosted post for good measure — and pray something lands in the cup called “sales.” It looks busy. It feels like effort. But in the end, all you have is noise, wasted motion, and an empty cup. The problem isn’t that the cup is too small. The problem is that there’s no system. No funnel. No path that turns attention into trust, and trust into action.

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