This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Meet Lieutenant A. M. Yerima of the Nigerian Navy — a man whose uniform does not only represent rank, but discipline, self-respect, and courage. Recently, he stood his ground and refused to be intimidated by Nyesom Wike. He remained calm, respectful, and firm. This is the kind of courage and character we need in Nigeria today. Many people are asking: how can a public official speak to a military officer in such a manner, in front of everyone? But Lt. Yerima did not lose control. He did not bow.