In ABA therapy, motivation is everything. As Sarah Amin, our in-house BCaBA, explains; we begin each session with a preference assessment to identify what truly motivates each child 🎯 Keeping motivation high throughout the session ensures learning stays fun, positive, and effective. That’s why our therapists reassess preferences regularly, providing immediate reinforcement for success, not adding extra demands or distractions. When a child feels motivated, learning happens naturally🌟 #ABLEUK #