The lake effect snow is coming down outside the News10NBC Station on East Avenue. Expect localized snow through the afternoon. Here's what we're tracking. https://www.whec.com/top-news/first-alert-weather-yellow-alert-for-lake-snow-frigid-temperatures-breezy-winds/ | WHEC TV

YELLOW ALERT: How much snow will we get today? Expect up to three inches in Rochester and even more in the Finger Lakes. Watch News10NBC now through 7 a.m. for snow predictions in your area. https://www.whec.com/livestream/ | WHEC TV

31K views · 82 reactions | Rochester Police are asking for help finding this man, who they say is related to a shooting on Dewey Avenue in July. Here are more details: https://www.whec.com/top-news/rpd-asks-for-help-finding-suspect-in-july-shooting-on-dewey-avenue/ | WHEC TV | Facebook

Take a look at what I-490 looked like in Rochester Tuesday morning. See what we are tracking here: https://www.whec.com/weather/ | WHEC TV

Some viewers have sent us videos and photos of hail in Gates, North Chili, and Penfield. Download News10NBC's First Alert Weather app to see what our weather team is tracking. | WHEC TV

12K views · 126 reactions | Meet our new morning meteorologist, Nate Morris. Nate will join Rich Caniglia and the First Alert Weather Team on News10NBC TODAY. Nate joins us for 10 Talk. | WHEC TV | Facebook